Events & Marketing Specialist
National Journal is hiring an Events & Marketing Specialist, responsible for co-owning and executing the organization’s events strategy to serve the team’s overall goals of attracting and retaining members.
National Journal is a premier research and insights company committed to helping organizations effectively navigate Washington. Best known as one of Washington’s most trusted media brands for over 50 years, our expertise is unmatched with teams of specialists dedicated to government affairs, communications, and political research, in addition to exceptional journalism. Our mission is to equip the thousands of government and business leaders in the nation’s capital with the intelligence, insights, and connections they need to save time, increase efficiency, and deliver success.
What is National Journal’s marketing and events team?
Our team consists of graphic designers, digital marketers, and events professionals who have a shared goal of driving revenue for National Journal. We develop, coordinate, and execute events and digital marketing campaigns that engage, educate, and deliver value to our clients while also generating market interest in National Journal’s products. We work closely with revenue partners to capitalize on that interest to bring on new members and retain existing ones.
The Events & Marketing Specialist will own the development, coordination, and execution of NJ events with the goal of driving membership value and engaging clients and prospects. We run events ranging from intimate dinners, to webinars, to in-person and virtual roundtables, to our annual summit, and more. This role will also co-manage our presence at sponsored conferences and industry events and partner across the business to contribute to cross-channel marketing campaigns.
This is an integral role on the team with the opportunity to have an impact across the business.
Your responsibilities will include:
Work with the business partners from across the product and revenue teams to develop a robust, high-value calendar of member and prospect events.
Own the events strategy, including conception, development, recruitment, execution, and follow up for all experiences.
Work with the revenue teams to ensure events are contributing to membership renewal and prospect engagement.
Broker contracts, coordinate pre-event outreach, develop a compelling on-site presence, and organize post-event follow up.
Develop recruitment strategies that include compelling messaging and creative tactics, including email marketing, social media, and personalized outreach to meet or exceed attendance goals.
Develop timelines and a communications calendar for individual events.
Actively monitor progress and keep stakeholders updated and propose contingency plans when needed based on target attendee numbers.
Provide post-event reporting and lessons learned, updating stakeholders on event performance and monitoring industry best practices with the goal of improving our experiences.
Monitor best practices and work to implement them as appropriate.
Continuously refine and develop the events strategy to serve the growing and diverse membership.
Craft compelling messaging that drives interest in National Journal’s events and products.
Collaborate with peers on the marketing team, designers, and other internal stakeholders to execute email and social media recruitment, retention, and follow-up campaigns.
Own all tracking and reporting for events and regularly communicate results to stakeholders.
Co-manage external partnerships, including negotiating partnerships, brokering, and coordinating National Journal’s presence, involvement, and engagement at external events.
Qualifications of the Ideal candidate:
Entrepreneurial spirit, track record of initiative, and ownership of work.
Meticulous attention to detail and superior organizational skills.
High-energy, demonstrates a sense of urgency, poised under pressure and understands the importance of the little details and follow through.
Willingness to work outside the strict job description parameters, thinking creatively about how to provide the highest level of member service.
Strong project management skills and ability to meet deadlines.
Persuasive communication skills and can-do, positive attitude toward problem-solving.
Ability to forge strong relationships with business partners and partnering organizations.
Effective negotiation skills and the ability to evaluate ROI on investment.
Strong organizational skills and keen attention to detail.
Experience with CRMs and marketing automation software (Salesforce and Marketo preferred).
Proficiency with Excel.
Active contributor to a diverse and inclusive workplace.
Bachelor’s degree and 1-2 years of relevant experience preferred.
Employment Type: Full-time
Compensation: The salary range for this role is $50,000 - $55,000
Location: This job is based in Washington, DC. National Journal will be operating on a hybrid basis, with employees required to be in the office every Tuesday, Wednesday, and Thursday.
Across National Journal Group, generally, the firm looks for two “pillar gifts” in you, and everyone else. In all of us, these are more aspirational than actual, but they are central in our intentions –
Force of Ideas: At the center of National Journal Group work are the ideas within our writing. We believe that ideas – to the good and not – have consequences. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.
Spirit of Generosity: National Journal Group seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. National Journal Group writing should be cut from the same cloth –critical on the merits but informed by charity and forbearance in measuring motive and personal character.
National Journal is an Equal Opportunity Employer. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.